Attending sport improves people's lives, but it can be expensive. Professional football is another area where community control—control by the fans—is much more likely to produce sustainable, well-run clubs that are affordable for fans and play a positive role in the local area. There has been numerous examples of clubs exploiting fan loyalty (they aren't, generally, going to join the competitors), which is a form of monopoly control. Fans should have a right to take clubs into fan ownership if a majority vote in favour of it. Albion Rovers of Coatbridge have innovated in this respect, offering a pay-what-you-can scheme in 2014 for the first time, which seen record season ticket sales and record attendance at games, leading the team on to win in their league, with money left over to renovate their modest stadium.